23 Biggest Aldi Competitors

23 Biggest Aldi Competitors (Usa, Europe, Australia + More)

Founded 10 July 1946




(split in two parts in 1960, renamed to Aldi Nord and Aldi Süd in 1962)




Theo Albrecht

, Germany (Aldi Nord)


, Germany (Aldi Süd)
Number of locations






Convenience shop
Revenue Increase


121.1 billion (2021)



Trader Joe’s

(Aldi Nord)



Aldi is the largest discount supermarket chain in the world. Aldi was established in Germany in 1926. It has now grown to more than 10,000 outlets worldwide and generates $15 billion annually in U.S. sales.

  • Aldi has been voted the number one discount supermarket. But have you ever thought about who its competitors might be? You need not look any further. The top 23 are my recommendations, so continue reading for all details.
  • Aldi Competitors In 2022
  • The top Aldi competitors include Lidl, Walmart, Woolworths, Coles, Tesco, SuperValu, and Kroger as of 2022. Extreme value supermarkets often offer high-quality products at very low prices. Many supermarkets offer more selection than Aldi. This is because stores are focusing more on helping consumers find affordable goods that they can afford.

  • Would you like to discover more about Aldi’s rivals, such as the number of stores and revenue generated? Check out the below information to learn all about it!
  • 1. Lidl
  • Aldi’s main competitor is Lidl. It was founded by the same German family as Aldi and has cheaper goods for its customers.

    Aldi also has stores in America and abroad.

    On top of that, Lidl has special offers every week and has more company-owned brands than Aldi, and the German locations generated revenue of more than 28.3 billion euros in 2020.

  • Lidl is currently present in more than 10.000 locations. They sell meats, chickens, can goods and many more.
  • 2. Walmart
  • Aldi’s main competitor is Walmart, which sells groceries, canned goods and other similar products at extremely low prices.

  • Aldi may be more affordable than Walmart overall. Aldi, however, is better if your budget is tight.
  • Walmart maintains its position as the largest retailer worldwide with over 10,000 outlets and $559 billion of revenue in 2020.

  • 3. Amazon
  • Amazon boasts more than 175 fulfillment centres around the globe, making it a strong competitor to Aldi for consumers looking for food and consumer products.

    Amazon, however, is different in that you can order household food products from other countries, though it may be more expensive than Aldi.

    Additionally, Amazon had a 2020 revenue of $386 billion, which is insane to think about considering Amazon is primarily an e-commerce company.

  • 4. Dollar Tree
  • Dollar Tree can be a strong competitor to Aldi’s, as everything is only $1 at Dollar Tree. However, some stores include products up to $1.50.

    However, some of the products at Dollar Tree are of lower quality than Aldi. Still, Dollar Tree offers generic brand canned goods, household items, kitchen supplies, and more.

    Dollar Tree saw $23.611billion in sales for 2020. The store has over 15,000 locations all across the United States. Dollar Tree is an extremely popular retail outlet that offers extreme value.

  • 5. SuperValue
  • SuperValue’s extremely low prices make it a strong competitor to Aldi.

    That said, SuperValue is a company that has supermarkets, grocery stores, and pharmacy services.

    Furthermore, SuperValue is a wholesaler and retailer that carries generic brand grocery items, household goods, and much more similar to Aldi.

    SuperValue generated $14.16Billion revenue in 2018 and operates over 3,000 stores throughout the United States.

  • 6. Whole Foods
  • Whole Foods is available in more than 500 places across the United States, Canada and Britain. They are a top grocery store which sells healthy and organic food products.

    Whole Foods’ 2020 revenue was $385.6 billion, which is more than Aldi’s grocery store.

    Whole Foods is, however is much more expensive than Aldi as the quality is superior.

  • 7. Costco
  • Costco is one of the biggest wholesaler retail clubs in the United States and competes with Aldi on grocery products. But, Costco sells items in bulk which is where you save money.

    Costco has many products that you will not find at Aldi, like electronics, groceries and fresh foods as well as pet supplies.

  • Costco is a club that only members can join, with over 800 warehouses all around the world. Its revenues in 2020 exceeded $122billion.
  • 8. Target
  • For example, suppose you desire affordable groceries with a higher-quality product than Aldi.

    Target can be an ideal choice for this situation because it is less expensive than others grocery chains and thus is a formidable competitor to Aldi.

    Target also offers more than grocery shopping. They sell electronics, home goods and furniture as well as lawn and garden products and small appliances.

    Target also reported a $93 billion revenue for 2020 across over 1,800 locations in the United States.

  • 9. Asda (England)
  • Asda (a supermarket chain in England) is known for offering food, music as well as household goods at affordable prices.

    Currently, there are 633 Asda locations in England. The company’s sales have increased over the last year, resulting in a revenue projection of $27 billion for 2020.

  • 10. Safeway
  • Safeway is an American supermarket chain with over 2.200 locations. Aldi and Safeway are direct competitors in terms of low-priced food items and grocery products.

    On top of that, the parent company of Safeway is Albertsons, which has led to Safeway making more revenue, as evidenced by the 2020 revenue of $62 billion.

  • 11. Kroger
  • Kroger is an American giant. Because it is one of the largest supermarket chains in America, Kroger has a direct competition to Aldi when you want quality food at a cheaper price.

    Kroger also has a generic brand, which is more affordable than brand names, and it’s comparable to Aldi.

    Kroger also sells a Private Selection product, which offers high-quality, affordable Kroger brands of products.

    Kroger has a revenue of more than $70Billion for 2020, and there are over 268 locations across the country. It’s not surprising that Kroger can compete directly with Aldi.

  • 12. Giant Eagle
  • Giant Eagle may be a strong competitor to Aldi but Aldi is generally more affordable than Giant Eagle.

    However, Giant Eagle is a worthy competitor since it offers low-priced grocery items, and there is a decent amount of variety at all of its locations.

    Giant Eagle reported revenue of $9.7B in 2020. Additionally, there are over 460 Giant Eagle retail locations throughout the United States.

  • 13. Dollar General
  • Dollar General shares many similarities with Aldi. Dollar General sells household and grocery supplies that are significantly cheaper than name-brand products.

    There are many things you will find at Dollar General: canned goods and pop, food, clothes, make-up, laundry supplies, and more.

  • It also boasts more than 14,000 retail stores, and an estimated 2020 revenue of $27.754 trillion. This makes it a top extreme-value retailer with many product options at extremely low prices.
  • 14. Morrisons (England).
  • You can find Morrisons in England, and it’s one of the best supermarket chains if you’re looking for groceries on a tight budget, making it a direct competitor to Aldi.

    Morrisons offers better quality products than Aldi. They also have very similar prices.

    Morrisons also has approximately 500 locations in England, Scotland, Wales and Wales. These stores allowed Morrisons $17.5 million British Pounds for their fiscal year.

  • 15. IGA Australia
  • Aldi’s chief competitor is IGA. This is because IGA is Australia’s fourth-largest grocery retailer chain.

    IGA has Black and Gold, which is a store brand with very similar quality products to Aldi’s but at a lower price than Aldi. Also, there are more products available at IGA than at Aldi.

    Additionally, Australia boasts more than 1,400 IGAs and sales of $8.3 billion.

  • 16. Kaufland
  • Kaufland, a competitor to Aldi, was founded in Germany and expanded to other European countries like Romania, Slovakia, Poland, and Poland.

    Kaufland, which is owned by Schwarz Group and is also a sister store of Lidl allows Kaufland more customers.

    Right now, more than 1400 Kaufland outlets are located across Europe. In 2020, the company earned more than 25.5 Billion Euro in revenues.

  • 17. Woolworths
  • Woolworths stores can be found across Australia.

    That said, it’s a leading competitor to Aldi, being the biggest supermarket chain with multiple private labels and generic brands available for consumers.

    The Woolworths Food Range and Essentials, Gold, The Odd Bunch, Delicious Nutritious and Woolworths Gold are some other quality generic brands that you will find in the store.

    In Australia there are also 64 Woolworths Metro and 987 Woolworths stores. Woolworths has a net profit greater than $2.1 Billion for the period 2020-2021.

  • 18. Coles
  • Aldi’s largest rival is Coles. The supermarket operated more than 807 retail locations across Australia. Its revenue was 38.56 million Australian dollars.

    Coles provides more than eight generic and private-label brands that consumers can choose from, such as:

  • Coles
  • Coles Smart Buy
  • Coles Simply Less
  • Coles Finest.

    Coles Australia is a leading Australian retailer, supermarket and consumer service brand.

  • 19. Tesco
  • Tesco is an international retailer that’s one of the most important.

    Tesco is synonymous with quality, customer service excellence, and great value. Also, Tesco has both groceries and general merchandise in each of its stores.

    Tesco also operates more than 4,600 Tesco Stores around the globe, and had 53 billion British Pounds of revenue for 2020.

  • 20. NettoMarken-Discount
  • NettoMarkenDiscount looks similar to Aldi. NettoMarken is a German grocery chain which made 14.6 Billion euros in revenue for 2020.

    At NettoMarken-Discount, it offers fresh foods and many organic foods, but it’s much cheaper than higher-end stores like Whole Foods.

  • 21. The Sailing Group Europe
  • Sailing Group was established in Denmark, but it has locations in Poland, Sweden and Germany. Aldi is directly a competitor because it offers strong brands to customers.

    The Sailing Group operates in Europe as a competitor for Aldi. They offer supermarkets, coffee shops (coffee shops), department stores, restaurants, and other services.

    Because The Sailing Group focuses on making everyday life better for customers, it’s likely to keep growing and competing with Aldi.

  • 22. The Schwarz Group
  • The Schwarz Group is a direct competitor to Aldi and operates hypermarkets, food stores, supermarkets, and even discount stores with quality items offered at every store!
  • Lidland and Kaufland, the largest stores in the Group’s operation, can be found across 26 countries.

    With generic and private label brands available at affordable prices, it’s similar to Aldi.

  • 23. Sainsbury’s (United Kingdom)
  • Sainsbury’s is Britain’s 2nd largest supermarket chain. Aldi’s second-biggest supermarket chain is Sainsbury’s. Customers get better quality at lower prices from this competitor.

    Additionally, Sainsbury’s operates 45 stores and has various customer services, including delivery and online ordering. Sainsbury’s is also known for its exceptional customer care.

  • Sainsbury was able to generate revenue of 32.3 million British Pounds in 2020 and 2021. This supermarket chain will be successful for many years!
  • For more information about Aldi you can visit our Aldi Statistics & Facts posts. You will also find out how Aldi purchases food from China.

  • Conclusion
  • Aldi’s competitions include Lidl. Morrisons. Coles. Tesco. Woolworths. IGA. Safeway.

    Aldi also faces competition from large-box retailers and grocery stores such as Costco, Walmart and Target that have thousands of locations around the world and generate huge revenue.

    While Aldi might beat some of its competition on prices, the quality and variety of products are better at some other stores, such as NettoMarken-Discount.

    Aldi, however, is still a high-quality supermarket that offers low prices for some household items and groceries.

    What Country Is Aldi Most Popular?


    Can Aldi or Lidl be considered competitors

    No competitors exist. “Our model includes no service and little marketing” Mere stores can double up as warehouses. Photos from Europe will show pallets with items. The shops will also be delivered by suppliers, each of which measures approximately 10,000 square feet. May 8, 2021

    What’s Europe’s Largest Supermarket?

    As of 2019, Schwarz Group, a German retail group that operates Lidl and Kaufland, ranked first with sales amounting to 120 billion euros. It was followed by Aldi and Carrefour with 66 and 65 billion euros, respectively.Jan 14, 2022

    Two Brothers own Aldi and Lidl.

    Aldi and Lidl are both owned by Germans but their owners are not related. Josef Schwarz began his career in the grocery trade in the 1930’s. In 1973, he opened the first Lidl location.

    .23 Biggest Aldi Competitors (Usa, Europe, Australia + More)

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