15 Reasons Why Amazon Is So Successful

15 Reasons Why Amazon Is So Successful In 2022 (Guide), Inc.
Formerly Cadabra, Inc. (1994–1995)



Founded July 5, 1994

; 27 years ago




Bellevue, Washington

, U.S.
Jeff Bezos


Area served
Key people
Revenue Increase


469.822 billion (2021)



US$24.879 billion (2021)


US$33.364 billion (2021)


Total assets

US$420.549 billion (2021)


Total equity

US$138.245 billion (2021)


Owner Jeff Bezos (14.0% voting power, 10.6% economic interest)


Number of employees
1,608,000 (Dec. 2021)


U.S.: 950,000 (Jun. 2021)



Footnotes / references



15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon is one of the leading e-commerce websites in the world. The #1 online shopping portal, ranking above Walmart and eBay. What is the secret to Amazon’s success and continued success?

For 15 reasons that Amazon is the most popular eCommerce website, read this article.

  • 15 Reasons Why Amazon Is So Successful In 2022
  • 1. Amazon Places Customer First, No Matter the Situation
  • Amazon’s success is largely due to their high-quality customer experiences.

    Amazon provides low prices, large product selections and quick and reliable delivery.

    Additionally, Amazon has managed to sustain this business model for many years and in multiple countries, enabling the company to remain so successful.

  • 2. A Large Selection Of Products
  • Amazon offers a wide range of products, which allows for an extensive and varied customer base.

    Amazon, as well as third-party sellers via Amazon, can offer products within the following categories.

  • Appliances
  • Apps & Games
  • Arts, Crafts & Sewing
  • Parts & Accessories For Automotive Parts
  • Items for Babies
  • Beauty & Hygiene
  • Books
  • Vinyl and CD’s
  • Mobile Phones & Accessories
  • Fashion
  • Shoes & Footwear
  • Schmuck
  • Collectibles
  • Fine Art
  • Computers
  • Electronics & Kindle
  • Garden & Outdoor Living
  • Grocery
  • Made by hand
  • Home & Kitchen Appliances
  • Industrial & Scientific Equipment
  • Luggage & Travel Gear
  • Movies & TV
  • Musical Instruments
  • Office Supplies
  • Pet Care & Supplies
  • Sporting Equipment
  • Tools & Home Improvement
  • Toys and games
  • Video Games
  • 3. Innovative Technology
  • Amazon has integrated state of the art technology into its business model.

    Amazon Echo for voice commands is an example. It can play music or conduct research. You can also check the weather. Amazon has sold over 22 million Echo devices in 2017. This makes the Echo a unique source of income.

    Amazon’s Alexa is an AI integration for the Echo. Users can download it to their smartphones and use it to solve many different problems.

    Alexa can, for instance, be wired up to light fittings, and these can be switched on/off with simple voice commands.

    Amazon’s customers are extremely fond of these applications. It further encourages Amazon to provide convenience outside their market.

  • 4. Excellent Customer Service
  • Amazon can help you in many ways. You can choose from different types of customer service pages to help you select the needs that you require. They are:

  • Get your Orders
  • This page is intended for customers who need to search the web and find their recent orders.

    Customer can submit problems to the seller, or write a review about their product.

  • Returns & Refunds
  • This page provides answers to common questions customers have about returns and refunds. It has two direct links to customer’s order pages as well as the Manage Returns page.

  • Digital Services & Device Support
  • This page is separated into two main categories with their own sub-categories- Things You Can Do and Popular Articles.

    You have the option to manage apps and store subscriptions. You can also view/cancel your digital orders.

    Popular Articles contains useful information for returning kindlebooks and getting a Fire Tablet charged, cancelling Kindle Unlimited, pairing a Fire TV remote, cancelling Music Unlimited, and downloading the Alexa App.

  • Manage Prime
  • This page lists Prime membership services. It includes shipping, streaming, special deals, and Prime Reading.

    A list of commonly asked questions is at the bottom of this page. It explains how to manage Prime accounts.

  • Payment Options
  • This section allows Amazon customers to modify and add their payment options.

  • Your Account
  • This category lists 6 sub-categories for how to manage a customer account. Your addresses, login & security, your payments, gift cards and prime are all included.

    Here are several articles designed to assist customers in order and shopping preferences and with digital content and devices.

  • Safe Online Shopping
  • The following pages contain a collection of articles that will help customers protect their privacy and security online. Phishing, Spoofing and Legal Policies are also listed.

  • 5. Perks Of Amazon Prime
  • Amazon Prime Membership is one of Amazon’s key assets.

    With this membership, customers are eligible for Amazon Prime Video, Prime Delivery, Prime Early Access, and tons more.

    The Prime membership only costs $12.99 per month ($119 per year) and comes with a large number of perks.

    Customers are more likely to buy more products and get two-day, or even the same-day shipping.

  • 6. Delivery speed
  • While Amazon’s delivery speeds are varied depending on the country and region, orders will always be upfront with the estimated delivery date, and are quicker than most e-commerce websites.

    With an extra few dollars a month, Prime members are eligible for speedier deliveries, with some orders being delivered as early as the same day.

    As well, all orders come with a tracking number, which allows customers to regularly check on the status of their package.

  • 7. Unified Experience Team
  • Amazon employs a full UX Team (or User Experience Team) to conduct search engine research to see what their customers are interested in purchasing.

    This allows each individual customer to have the products in their recommended section be catered towards their particular niche or interest.

    This is a proven way to increase sales and improve the customer experience at Amazon.

  • 8. Multiple Sale Strategies
  • Amazon has gained a large amount of success by moving outside of its online marketplace and branching out into other forms of business., for example, has created and sold their own snack and fruit products through the Amazon Fresh store.

    Amazon also offers shipping and packaging centers at physical stores such as Kohl’s that allow customers to return their products hassle-free.

    This service is not always free, but it enhances the customer experience Amazon strives for.

  • 9. Regular Discounts And Reasonable Prices
  • Amazon has a lot of discounts available for almost all their categories. The Fashion category, however, is exempt from some discount offers.

    The following are some of the deals they offer:

  • Check out these deals today
  • Watched deals
  • Outlet Deals
  • Special Warehouse Offers
  • Lightning Deals
  • Coupons
  • eBook Deals
  • Subscribe & Save
  • 10. Book Business: A Special Focus
  • Amazon began its e-commerce business as an online bookseller, and has continued to increase its focus on the book business the more their website has grown.

    Amazon Kindle esreaders, Kindle Direct Publishing, Audible and their large selection of physical books keep Amazon on top for online booksellers.

    Amazon also controls The largest social media website for book lovers, it is owned by Amazon.

  • 11. Worldwide Service
  • Amazon hosts websites for Canada, Australia Brazil China India Japan Mexico Mexico the Netherlands Poland Saudi Arabia Singapore Spain Sweden Turkey United Arab Emirates and United Kingdom.

    Amazon provides a Worldwide Store option for those countries that do not have an site.

  • 12. For Individuals: Catering Products Display
  • Amazon uses a UX Team to make it easier to locate the products customers are searching for. Amazon recommends books, clothing and other related items in its recommended section.

    In addition to the recommended pages, Amazon also displays related items underneath product pages.

  • Amazon could display similar journals under the product pages if customers are interested in hardcover journals.
  • 13. Consumer Safety
  • Amazon’s Privacy Notice is very comprehensive and ensures customers safety while making purchase.

    Amazon doesn’t share any personal or financial information outside of third-party sellers, and they have a system for reporting scams and misconduct from sellers or other consumers.

    To learn more, you can see our full guide on how to shop on Amazon safely.

  • 4. Caters To Multiple Niches
  • With its large catalog of products, Amazon is able to cater to multiple different niches.

    You can find the right product for metalworking, bookbinding and vintage decor.

  • 15. Kindle Direct Publishing
  • Amazon’s business model is heavily focused on books, which includes self-publishing.

    Amazon allows authors to publish ebooks and physical books for no cost. This is in contrast with other self-publishing options.

    Additionally, Amazon publishing provides wider distribution than most self-publishing services.

  • Conclusion
  • Amazon’s customer service has been a key factor in its success. The company offers low shipping costs, fast delivery, large product selections, security while shopping and caters their products to individual customers.

    Amazon has many services available, including self-publishing, grocery shopping and international delivery.

    .15 Reasons Why Amazon Is So Successful In 2022 (Guide)

    See also  What Time Does Amazon Deliver
    Ethan L is a 32-year-old man with a passion for science and technology. He grew up in a small town in the Midwest and always had a fascination with how things worked. He excelled in math and science in high school and went on to earn a degree in computer…

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