Amazon Target Market In 2022 (Age, Gender + Demographics)
Amazon has a large product assortment and is well-known for its fast shipping.
Amazon is huge, but it may interest you to know what market Amazon is most focused on. Where do the majority of Amazon’s customers actually live, for example?
Amazon’s Target Market in 2022: What Do You Think?
Amazon targets middle- and upper-class customers (evenly divided between the genders), with smart phones or home computers aged 18 to 44 as of 2022. Additionally, 60% of Amazon’s target market are from the United States who prefer shopping online for convenience, fast delivery, and competitive prices.
Amazon Does Amazon Target People Who Are Between 18 and 64?
While Amazon has some brick-and mortar stores, most of its sales are done online.
Amazon is currently ranked 9th globally in internet traffic.
Amazon aims to reach a younger customer base with this approach.
Additionally, people ages 35 to 44 are the majority of Amazon Prime subscribers.
Amazon Prime members enjoy even greater savings and exclusive deals than those who are not Prime.
However, with the internet continuously rising in popularity, Amazon’s target age extends to all ages.
Where Is Amazon’s Target Market Located?
Amazon has a target market that covers any location with access to the internet.
Amazon, which now has international sales and marketing capabilities, has huge customer bases around the globe.
Amazon remains the leading global retailer of general merchandise and tech products, yet it offers an individual shopping experience.
The personalized shopping experience that Amazon strives for is another reason the precise location of the target market is difficult to pin down.
Which Country Buys Amazon the Most?
Although Amazon can be found worldwide, America is still the most populous country in terms of the total number of customers and products bought.
With that, over 60% of Amazon’s total internet traffic comes from the United States.
Amazon customers in the United States also frequently buy Amazon products.
As an example, 48% U.S. customers visit Amazon at least once a week. A total of 89% Americans who live in the U.S. shop at Amazon at least once per week.
With these staggering numbers, it is clear Amazon’s primary target market is in the United States.
What Is Amazon’s Target Salary Bracket?
To save money and time, his audience prefers online shopping to in-person.
These people also love Amazon’s online shopping because it is convenient and easy to use.
People in this category are more inclined to shop for deals and discounts. Amazon knows these buying habits so they dedicate certain days to them, such as Amazon Prime Days and Black Friday. Cyber Monday is a day where you can get big discounts.
Amazon: What Gender Buys at Amazon More
It is pretty even when it comes down to which gender Amazon customers shop for more frequently.
Amazon Customer Shops How Many Times?
Amazon customers are loyal and purchase frequently from Amazon.
However, Amazon Prime subscribers buy products even more often than non-Prime customers.
Amazon Prime subscribers spend an average of 48% on products, and 74% buy them at least once per week.
These statistics are clearly visible when compared to the non-Prime member’s. This is why Amazon offers Prime members exclusive deals in return for loyalty.
With that, only 37% of non-Prime members buy Amazon products multiple times in the year.
Amazon caters to the target market in how?
Amazon has a wide range of products that is the reason it can be so appealing to customers. Amazon sells nearly 120 million different items to appeal to its various target markets.
Amazon is also known for repositioning products as a way to reach its target markets.
Amazon monitors the sales of particular products and posts advertisements on their website’s homepage.
Amazon customers have a different lifestyle.
Amazon targets people with hands-on knowledge in technology basics and the know-how necessary to navigate the internet.
Amazon’s online shopping portal is ideal for those who don’t have the time or desire to shop in person.
So, Amazon consumers usually have a busy lifestyle, and the customer base would instead focus on spending time at work or leisure activities rather than shopping.
Amazon: What are the Most Important Factors for Amazon Users?
Amazon offers the best price, which is why so many people shop there. Amazon was the preferred ecommerce platform for 82%, with consumers reporting that the company’s prices are lower.
Other factors that entice consumers to shop at Amazon are the low shipping costs, positive product reviews, and flexible return policy.
Over 40% of Amazon customers spend at least 25% of their online shopping.
Further, 46% of all online shoppers go to Amazon first to find out about product pricing.
Another reason Amazon attracts so many customers is convenience.
The Amazon website is easy for consumers to use and can be used as their one-stop shop to find all products, which saves them the time of going to several stores.
Amazon.com customers in the United States account for half of all Amazon shoppers.
Amazon: How Many Customers Shop There?
Amazon has an average monthly traffic of over 200 million.
Additionally, Amazon reports around 101 million Amazon Prime subscribers in the United States alone.
Amazon is the market of choice for many customers.
These numbers do not include Amazon’s global customers, as Amazon Prime is not available in every region where the company operates.
What do Amazon customers think about Amazon?
Amazon may have a huge customer base but that does not necessarily mean they are supportive of their social and environmental impact.
Amazon’s negative reputation in relation to the environment or retail is one example.
Many people think Amazon is a monopoly that does not permit for variety in the retail industry.
Amazon offers a wide market that entrepreneurs can use to promote their products.
Amazon also recently released their Climate Pledge. This pledge states that Amazon will use 100% renewable energy by 2030 and order 100,000 electric delivery trucks to reach net zero carbon emissions by 2040.
After you’ve learned about Amazon and its target market, read these related articles to learn more: Amazon book sales statistics; how much Amazon makes; and, if Amazon is coming soon, New Zealand.
Amazon’s convenience for the working consumer of middle or upper class is its low prices and quick shipping.
Amazon’s online presence is also a major reason that younger generations (18-30) prefer Amazon. The majority of Amazons’ customer base are Prime subscribers.
Amazon’s Most Popular Age-Demographic Products Are These?
Amazon average users are 37 years old. The June 2019 Amazon user survey found 53% are aged between 19 and 44. This group represents 37% American citizens. Amazon buyers demographics demonstrate that Amazon targets American average consumers. January 3, 2022
Amazon’s Demographic Targets
Amazon targets middle- and upper-class customers (evenly divided between the genders), with smart phones or home computers aged 18 to 44 as of 2022. Amazon’s target market also includes 60% Americans who enjoy shopping online, including for speedy delivery, convenience and lower prices.
Amazon Uses Amazon Most Among Women?
A survey of 1000 consumers revealed that 54% more women subscribed to Amazon Prime (54%) than 43% (43%)
What Are Target’S Demographics?
Target’s target shoppers tend to be younger. Between 50-62 per cent and Walmart, about 48 percent, Kohl’s and Kmart have younger customers, respectively.
.Amazon Target Market In 2022 (Age, Gender + Demographics)