Why Did Mcdonald’S Get Rid Of Ronald Mcdonald? (Guide)
Ronald McDonald is the iconic McDonald’s logo. But have you ever noticed that he has disappeared and not been seen for many years?
Why Did McDonald’s Get Rid of Ronald McDonald In 2022?
McDonald’s lost Ronald McDonald in 2016 due to creepy clowns being seen all around the United States, United Kingdom and other countries. McDonald’s seems to have appointed Ronald as its retired mascot, however Coco the Clown made Ronald the most famous food mascot.
What made Ronald McDonald leave McDonald’s?
Ronald McDonald’s left McDonald’s after the restaurant placed him on hiatus because of a strange phenomenon known as clown sightings. This was a widespread phenomena in the United States, and around the world.
Back in 2016, you may remember hearing about clowns being spotted late at night and trying to scare people, which at first started as pranks that people would pull on their community.
Further, it started in the United States but quickly spread to the United Kingdom and elsewhere, with U.K Police saying it wasn’t funny and not a laughing matter at all.
It got even more scary when a clown ran after schoolchildren with a knife in hand and another clown attempted to lure them into the woods.
At the time, McDonald’s said that it would just be a hiatus for Ronald McDonald, but the man has hardly been seen since, and it appears that McDonald’s officially retired the character.
Ronald McDonald’s Story: What is the Secret?
Ronald McDonald’s was an advertising stunt in Washington, D.C. and was performed by Willard Scott on 1963.
Ronald was also pitching hamburgers out of his belt. He wore a hat with the shape and size of a food tray, which had a Styrofoam cheeseburger, milkshake, as well as fries.
Ronald was also a McDonald’s customer and made McDonald’s food his whole life.
Scott had to go national McDonald’s before Ronald did. Scott was too obese to act as an active person so McDonald’s switched him to another actor.
If you see the TV commercial for the first time, you will be shocked at how creepy it looked.
How Did Ronald McDonald Become a Clown?
McDonald’s wanted to save Ronald McDonald’s character in 1965. They hired Coco the Clown as their replacement.
Coco the Clown created the look and the costumes we know today as Ronald McDonald.
From the Ronald McDonald with his hamburgers sticking out of his waist to the McDonald’s mascot, there was a significant change.
Ronald McDonald Was Always Going To Be A Clown
Ronald could have been a cowboy/spaceman as it was suggested during advertising’s initial stages. This was before McDonald’s was the national mascot.
Additionally, space was being invested by the United States at the time. Westerns were the most popular TV genre, so this made sense. However, advertisements changed their minds and hired a clown to replace them.
Ronald McDonald is known worldwide
Ronald McDonald McDonald Jr. is McDonald’s worldwide mascot. But Japanese people call him Donald McDonald.
Japanese speakers pronounce Donald McDonald’s more quickly than Ronald.
Who Played Ronald McDonald?
Ronald McDonald was played by many actors throughout the years. Willard Scott played a brief part at the beginning. But other actors have also played Ronald McDonald.
Ronald McDonald’s as a Symbol:
Ronald McDonald has become a symbol well beyond a McDonald’s mascot and is thought of more as a symbol of the fast-food market in America.
Many people view Ronald McDonald’s symbolism as that of Capitalism and Corporate America.
However, certain groups may use the character as a way to oppress others, like in Hong Kong 2000, when the Chinese protested McDonald’s’s labor policy.
When Was the Last Time Ronald McDonald Was in a Commercial?
Furthermore, this new campaign was designed more for adults than children. Ronald was less appealing to younger audiences and more entertaining, so he was put on hold.
McDonald’s still uses the slogan “I’m Lovin’ it!” and this campaign has been the longest running in McDonald’s history. There are no plans to alter it.
For more information on McDonald’s you can check out our posts about McDonald’s slogan, McDonald’s target markets, and if McDonald’s a place where people want to work.
McDonald’s got rid of Ronald McDonald back in 2016, which is when the United States and other countries were experiencing a sudden rash of clown sightings.
Furthermore, the clown sightings were meant as pranks, but they quickly spiraled out of hand when people dressed as clowns began chasing unsuspecting children with knives.
After those incidents, McDonald’s seems to have retired Ronald McDonald, and it’s unlikely he will come out of retirement to continue his mascot duties for the company.
In addition, Ronald is a frequent actor throughout the years. However, the original design for the costume and makeup have remained the same ever since Coco the Clown made it in 1965.
Ronald McDonald McDonald, a McDonald’s mascot, has a status that transcends his role as McDonald’s logo.
.Why Did Mcdonald’S Get Rid Of Ronald Mcdonald? (Guide)