Walmart Vs Target

Walmart Vs Target In 2022 (Prices, Products, Services + More)

Walmart Inc.
  • Wal-Mart Discount City (1962–1969)
  • Wal-Mart, Inc. (1969–1970)
  • Wal–Mart Stores, Inc. (1970–2018)



Sam Walton


Number of locations
10,593 stores worldwide (January 31, 2022)



Area served
Key people






Convenience shop
Revenue Increase


559.2 billion




US$22.55 billion




US$13.70 billion



Total assets


US$252.5 billion



Total equity


US$87.53 billion



Walton family



Number of employees
2,300,000 (Jan. 2021)


U.S.: 1,600,000



List of subsidiaries

Footnotes / references




Target has nearly 2000 stores across America (and growing) making it the largest discount retailer in the United States.

However, with over 11,000 stores in total, Walmart is the second-largest retailer in the world (surpassed only by, you guessed it, Amazon in 2019).

Walmart Vs Target In 2022 (Prices, Products, Services + More)

These two chains are in fierce competition, as they have distinct brand identities and customers. But how does this compare?

Let’s compare them: Walmart Vs Target. This is the fight of the big-box retailers. You can find comparisons about their products and services as well as prices.

  • Walmart Vs. Target In 2022
  • Walmart Vs Target: Market Share
  • In the grand scheme of general retail market, Walmart continues to hold onto the largest share of the market with 15.9 percent.

    Target, which accounts for 2.47 percent, is further down on the list.

    Target, however, is on the top of 38 percent when we change the market to share in department store markets.

    Walmart and Macy’s are tied for third with 13 percent.

  • Walmart Vs Target: Stores
  • Walmart calls Bentonville, Arkansas home, settling on the town as HQ after being founded in 1962 by Sam Walton.

    Almost a straight shot north 600+ miles in Minneapolis, Minnesota you can find Target’s home base and corporate headquarters.

    Both Walmart and Target operate stores in all 50 states in the U.S., but only Walmart has expanded overseas into 27 different countries.

    Walmart is home to more than 11,000 shops around the world. Target houses 1,909 stores, all based here in America.

    The companies take vastly different paths when it comes down to stores for buildings that have essentially the same concept, a large cube.

  • Size
  • Walmart Supercenters combine a department store and a grocery store. They can cover up to 179,000.
  • Think about the added space you’ll need to park and deliver backend orders.

    Target stores average 130,000 square feet – not a whole lot smaller, but Target is moving to maintain mini-versions of anywhere from 13,000 to 40,000 square feet.

    This is a solution to a problem big-box retailers have: geographic.

    Target can insinuate in such areas, as on busy streets, that a Target Supercenter would be impossible to fit.

  • Layout and Atmosphere
  • While the store layouts of both retail and wholesale stores will differ, their essence tends not to change.

    Targets and Walmarts with full-size Supercenters offer separate grocery sections. Both feature tall, narrow aisles.

    Each department has its own aisles and is well marked, with hanging signs large enough to be seen (Walmart), as well as endcap signs for Target.

    Target and Walmart similarly label/number aisles with numbers using some mixture of letters and numerals.

    Walmart often gets flack because of the disorganization and lackluster organization that can be seen in their stores.

    With as many people as possible working each shift it is difficult to see how they would keep a tidy house.

    Walmart will have more random items around than Target, so you’re likely to find mixed-up and disorganized merchandise.

    Target, if not pristine, has a reputation for a more “bougie” appearance, appealing to the younger and wealthier demographics.

  • Retailers and In-Store Restaurants
  • Walmart and Target have their own relationships with retailers and restaurants to provide customers an improved experience.

    Walmarts may have Subway Restaurants within their stores, which offer a variety of food and seating.

    However, customers may look forward in the near future to Taco Bells and Domino’s.

    Targets responded by opening Starbucks stores near their entrances.

    Additionally, Target recently announced that they are partnering with beauty chain Ulta to bring mini-beauty stores-within-a-store to shoppers.

  • Walmart Vs Target: Products
  • Walmart and Target both carry many similar products. However, selection, variety and brand can differ greatly.

    Walmart Supercenters carry 142,000 products in one shop, while Target has less.

    Both retailers have multiple departments and many different products. Below is an overview of some departments and products that each retailer has.

  • Groceries
  • Accessory and Clothing
  • Beauty and Personal Hygiene
  • Sports Gear
  • Goods for your Home
  • Home Essentials
  • Supplies for the office
  • Electronics
  • Garden And Outdoors
  • Pet supplies
  • Toys And Games
  • Auto (Walmart’s inventory in this particular area is considerably larger).
  • Crafts
  • Let’s break this down further and compare Walmart and Target’s product selection more in-depth.

  • Exclusive Brands & Private Labels
  • Walmart’s most well-known “offbrand” store brand is Great Value. It offers a wide range of popular food items, at the best prices.

    Other popular Walmart exclusive and private label brands are:

  • Sam’s Choice – “Premium tier”, food products
  • Marketside – Deli-style foods
  • Equate – Pharmacy, health, and beauty items
  • Mainstays: Home Decor and Home Products
  • Douglas/SuperTech/Everstart – Car equipment and accessories
  • Parents Choice: Baby products
  • George/Terra & Sky Time and Tru Wonder Nation – Apparel
  • Better Homes & Gardens – Home goods inspired by the magazine
  • Best Occasions, Party supplies
  • Hyper Tough – Power tools and hand tools
  • Tasty – Kitchen tools from the Buzzfeed food label sold exclusively by Walmart
  • Target also has a couple of private label food brands like Archer Farms. Simply Balanced and Market Pantry are some examples. Good & Gather is the best.

    Target has other private label brands like:

  • Up & Up – Label for health, hygiene and paper products
  • A New Day/Ava & Viv/Original Us/Goodfellow & Co./Universal Thread to Target/Wild Fable/Xhilaration – Clothing for all the family
  • Auden/All In Motion – Women’s Intimates for (former), and Activewear (latter).
  • Made By Design-Houseware, Travel Staples and Luggage
  • Room Essentials – The most affordable and basic home goods for new and aspiring apartment dwellers and college students.
  • Opalhouse – Eclectic home goods
  • Threhold-Classic home goods
  • Embark – Outdoor equipment
  • Sonia Kashuk — Target has purchased the beauty/makeup label Sonia Kashuk in 2016.
  • Qualität
  • The target market is upwardly mobile, higher-income customers. But that doesn’t mean their products have to be superior.

    In terms of food, I believe both are equal. Certainly, despite Walmart’s steep discount pricing (they have to contend with Aldi, after all), their food is good quality.

    Where items like apparel are concerned, I think Target has a slight advantage.

    Walmart’s stylish products have come a long ways since its inception. However, their cuts are slightly less tailored – which can be a good thing, when it comes to vanity sizing.

    Target clothing is more durable, and it’s cut more precisely.

  • Select
  • Walmart is the place to go if you’re looking for variety. Walmart will provide you with a wealth of options if that is what you are looking for.

    Target is the best place to go if you find it difficult to distinguish between 34 types of kettle chips.

  • Walmart Vs Target: Prices
  • A lot of people might immediately assume Walmart is more affordable than Target.

    For the most part, you’re right, especially when it comes to some home goods lines and many pieces of apparel.

    A lot of people ask if it’s cost-effective to shop at Target for grocery items, whether they go in person or online. price-comparisons were conducted by Michael Timmerman. He found many comparable items to be priced.

    Target’s price was often just pennies higher in multiple instances.

    For example, a 12-pack of Coca-Cola cans is different in price by one cent, with Walmart the cheaper option.

    JIF peanut butter was more expensive than the other brands, at five cents.

    Walmart can be more expensive in some instances, but Target will still have the groceries you need.

  • Walmart Vs Target: Services
  • Target falls short in terms of extra store services. Walmart, however, is better than Target. Walmart wins this category.

    The following is a listing of services that Walmart stores might offer.

  • Pharmacy
  • Vision
  • Bank (commonly via a Woodforest National Bank in-store location)
  • Auto (including oil changes, tires change and vehicle battery replacement/disposal
  • Target does not offer pharmacy services.

  • Walmart Vs Target: Customer Service
  • Walmart scored significantly higher than Target in customer satisfaction, and the likelihood that customers will recommend Walmart to others.

    This likely translates to a higher customer service ranking for Walmart, too, but anecdotally you wouldn’t think it.

    Google reviews for Target in my neighborhood and one Walmart were both compared. Walmart had the highest number of reviews, with one star for poor customer care.

    My Target’s one-star ratings focused on issues like lack of product availability and in-store pickup.

  • Walmart Vs Target: Return Policy
  • Walmart has a very lenient return policy; shoppers have 90 days to return an item, and with a receipt, they will receive their refund via the method of payment.

  • Purchasers without receipts can get a store credit or a refund. For a full explanation of the return policy click here.
  • Target offers a 90-day return policy with receipt.

    Target accepts returns even if you do not have the receipt. They will also look in store records to find it. You’ll get store credit and no cash.

    Click here to review Target’s return policies.

    Walmart’s return culture is “anything can” I think. However, Walmart gave me cash once when I returned gallon of unopened milk.

  • They deserve a huge thumbs-up!
  • Walmart Vs. Target: Website, Mobile App And Store Pick-Up
  • Walmart websites are chaotic just as the shops.

    The site is actually split into two domains: one for whatever local store you choose, and one for, their online store, which is probably meant to compete with Amazon.

    Although it shouldn’t seem difficult, there are two distinct carts that can be confusing.

    It’s slightly better than theirs, but it doesn’t seem intuitive to me.

    Target offers online-only products, which are clearly identified and grouped together with the in-store items.

    Target’s app I like a lot, it’s intuitive and more user-friendly.

    Walmart’s pick-up system for stores is not ideal. To pick up your order, you must schedule an appointment.

    Target has a great way of doing theirs. I can order it and be sure that it will be there within two hours. You then have the option to go and pick it it up wherever you are.

    However, both Amazon and eBay have been unable to fulfill my order for something which appears in stock online, but has not yet arrived in store.

  • Walmart Vs Target: Employee Satisfaction
  • It was my goal to find out the satisfaction rates of employees at Target and Walmart. I also went to Indeed, a job search company.

    Walmart was ranked less overall, by just one decimal point. Both received positive reviews and had their share of good reviews. However, there were significant differences in the moods.

  • Target’s working environment is described by one reviewer as “catty”, describing it to be “high school all again.”
  • Walmart had a reviewer who highlighted how Walmart has altered policies in order to disadvantage employees.

    Both retail outlets received low scores on pay and performance, culture and management.

  • Walmart Vs Target: Customer Demographics
  • Business Insider says Target’s “ideal” shopper for Target is a suburban Millennial mom who has a bachelor’s degree and a household of at least $80,000.

    Walmart’s market target is older — 55-64 year olds. It also has a female demographic, without mentioning kids. ).

    She typically holds an undergraduate degree, but also receives $80,000 annually.

    That last bit surprises me, but it might be a result of Walmart positioning itself toward that customer base with higher-end products (like the Sam’s Choice line).

    Knowing the differences between Walmart and Target is a good start. You might be also interested in 23 Target statistics, facts, and trends.

  • Conclusion
  • Target and Walmart compete for shoppers’ dollar, but I believe both stores have done an excellent job in creating their own niches.

    Walmart will always have the best prices.

    At Target, it’s a more elevated and organized atmosphere, but the grocery selection is nowhere near as wide.

    You will be able to see exactly what you are buying in any store before even stepping foot into it.

    Is Walmart able to offer more products than Target?

    Target and Walmart offer many of the exact same product types, though brand selection, variety, and choice can be vastly different. Walmart Supercenters might carry 142,000 products in one location, while Target may have fewer items (though it’s hard to find out the exact number).

    Walmart and Target: How Do They Compete?

    But its primary competitor, Target (NYSE: TGT), has been carving out market share with catchy advertising campaigns and hip design partnerships. The differences between the two extend as well to their business models. Walmart values the lowest price, Target prefers a high profit margin and youthful image.

    Which is cheaper Target or Walmart?

    Target’s electronics section is the only one where Target offers a cheaper price than Walmart. In all other categories, Walmart wins. Target offers the most affordable price when you shop for electronics. Target’s price would not be lower than Walmart.

    .Walmart Vs Target In 2022 (Prices, Products, Services + More)

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