Mcdonald’S Slogan In 2022 (History, Meanings + More)
Slogans play an important part in marketing any business. But fast-food outlets need to come up with a memorable slogan that will appeal to all customers.
McDonald’s’s motto is “I’m loving it”; this slogan has been in use since 2003 when McDonald’s tried to revamp its image and improve their sales. McDonald’s’ current slogan has been in use for the longest time. Another notable McDonald’s slogans include “We Love To See You Smile” (McDonald’s) and “My Mcdonald’s”.
What is McDonald’s Current Slogan?
McDonald’s current slogan is “I’m Lovin’ It” and it’s been around since 2003, which is by far the longest a McDonald’s slogan has stayed around without being changed.
The slogan isn’t likely to change as it has become a global symbol and is a well-known slogan.
This slogan can be found on virtually every McDonald’s product or packaging. It looks as though it’s an established trademark.
McDonald’s changed its slogan to “I’m Lovein’ It” in 2003. However, the search for a new slogan started in 2001 when sales were slowing at McDonald’s and the company was trying to reinvent the brand’s image.
McDonald’s launched a worldwide competition in 2001 to find a slogan that would attract customers and become a universal tagline.
Heye & Partner was a German ad agency that won the competition with “I’m Lovein’ It” and five of the notes it created.
McDonald’s was also able to take the winning tune, create the perfect melody with Butch Stewart, an acclaimed jingle writer and then hire Pharrell Williams for a pop song featuring the phrase.
McDonald’s paid Justin Timberlake $6 million to cover the Williams-penned pop song.
Which McDonald’s Slogans Have Changed?
McDonald’s’s original slogan, “I’m lovin’ It”, was officially changed in 2003. Its trademark approval made it the most popular slogan at McDonald’s.
McDonald’s slogan has been changed many times throughout the years. This is to draw customers, increase sales, be more healthy, connect with younger generations, etc.
Which Slogan Was McDonald’s’ First?
McDonald’s first slogan that was recorded was “Look for the Golden Arches” and it appeared back in 1960 as an informative and helpful slogan.
Also, the slogan was supposed to represent brightness, cleanliness, and simplicity in how to spot a McDonald’s within a few minutes of the Golden Arches logo.
Although there are many McDonald’s taglines and slogans, some have been very memorable over the years.
McDonald’s Slogan is Trademarked
McDonald’s trademarked “I’m Livin’ It” as well as several hundred other McDonald’s slogans, taglines and menu items, such:
Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.
There are several other trademarks that McDonald’s owns including names of food items, such as the Big Mac and Quarter-Pounder.
McDonald’s, due to how many trademarks they have claimed throughout the years has been accused trademark bullying.
To learn more, check out our articles on the ethics of McDonald’s, what it takes to purchase a McDonald’s restaurant franchise, and how expensive McDonald’s can be.
McDonald’s has had many memorable slogans in its history, but the most enduring McDonald’s is “I’m Livin’ It”.
“You deserve a break today,” and “We Love You to See You smile” remain McDonald’s’ most loved and recognized slogans, even after all these years.
It took a number of years to make the McDonald’s “I’m loving it” slogan after a German agency won the ad-competition McDonald’s held.
Pharrell Williams also wrote the music and Justin Timberlake was hired to sing it. The result is an economic boon for Timberlake’s business and McDonald’s.
While it’s not clear if McDonald’s’s’s new slogan will occur, however, we know that it will.
What Do You Think the Mcdonalds Slogan Is All About?
“I’m Lovein’ It” works as the “it” could be interpreted as referring McDonald’s food. Consumers get the impression that they’d enjoy a Big Mac or fries when they hear this phrase. …Oct 29, 2014
Do You Remember Mcdonald’s Slogan before Im Lovin it?
Past McDonald’s advertising campaigns focused on “you”. We do it all for you. We love to see you smile.Jul 14, 2016
What Is Mcdonald’S New Slogan?”
The Wall Street Journal says McD’s seeks to earn that love again by creating a new slogan called ‘Lovin’ beats Hatin’.
.Mcdonald’S Slogan In 2022 (History, Meanings + More)