Walmart Target Market

Walmart Target Market In 2022 (Age, Gender, Salary + More)

Walmart Target Market In 2022 (Age, Gender, Salary + More)


Walmart has more than 11,300 retail locations across 27 countries. This makes it one of the top retailers in the entire world. One reason Walmart is so successful is credited to its low prices on in-demand and essential products.

Walmart Target Market In 2022 (Age, Gender, Salary + More)

You may be wondering what Walmart’s target market is in the United States. For example, what age group shops at Walmart most often?

  • Here’s everything you need about Walmart in America as of 2022.
  • Walmart Target Market For 2022

Walmart is able to offer low prices on many products, making it affordable for people of all income levels. However, the average age of customers at Walmart is 46 years old, with women frequenting the store more often as of 2022. Walmart boasts 60% of its customer base as white/caucasian.

  • Keep reading for more information about Walmart’s target market, and which age groups Walmart targets most.

Walmart is the most popular store for racial shoppers

Walmart has a large customer base based on their shopper profile.

Whites comprise over 60% of Walmart’s customers in the United States.

Hispanic shoppers are the second most popular race that shops at Walmart, followed by Black customers.

Walmart customers are more diverse than other retailers, and Whites make up the largest percentage.

Walmart Target Market In 2022 (Age, Gender, Salary + More)

How old is Walmart’s average customer?

According to market research, Walmart customers are 46 years old on average.

Walmart’s biggest customer segment is between 25-34 year olds. This makes up more than 20%.

Walmart is a retailer that offers the largest selection of merchandise and has some of lowest prices. Its customers come from all walks of life.

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Walmart has customers as young as 18 and up to 65 years old.

Walmart is not like other retailers that target a specific age group. Walmart can provide all age customers with the products they need.

Walmart Shops for Different Genders More Often

It is fairly evenly divided when it comes to which gender shop at Walmart most. Walmart’s customers are more likely to be women than their male counterparts.

Walmart has a 60% female customer base, while 40% of its customers are male.

Walmart is similar to Costco and Kroger when compared with other retailers like Target, Costco, Kroger, etc.

Walmart as well other retail outlets have a greater percentage of female customers.

Walmart Target Market In 2022 (Age, Gender, Salary + More)

What’s the Average Household Income for Walmart Shoppers?

Walmart’s low prices are one of the main reasons customers shop there. They cater to all income levels.

However, the average income of Walmart shoppers is $76,000, with the highest percentage of customers reporting an annual income of over $100,000 a year.

Customers who earn between $25,000 to $50,000 per year are the second-most popular income bracket at Walmart.

Walmart’s average income is lower than that of competitors Costco, Target and Target.

Target and Costco have customers who earn over $100,000 while Target shoppers make up 40% to 50% of the total. Walmart’s customer base is only 30%.

Walmart’s Target Market Is Which Group Of People

Walmart has a wide range of target markets, including certain segments that are more likely to shop there frequently.

In fact, Walmart’s target market is everyday consumers who want to save money on essential and non-essential items.

Walmart’s customers are basically looking to get great products at affordable prices. They work hard for what they earn.

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Walmart’s great savings opportunities are sometimes unbeatable, which is why it appeals to many people living from paycheck to paycheck.

Walmart Target Market In 2022 (Age, Gender, Salary + More)

Walmart targets which customer age most heavily?

Although Walmart attempts to cater to customers of all age categories, the retail giant places most of its marketing attention on younger consumers, referred to as Millennials.

Walmart markets to Millennials since they’re younger shoppers who aren’t loyal to stores.

One way Walmart markets to the younger generation is by integrating social media into their marketing campaign.

Millennials are more likely to shop at Walmart than any other retailer because they have access to essential items such as groceries and paper products.

Walmart Shoppers Buy What Often?

  • With over 4,000 stores across the United States, it is likely that there is a Walmart located near you!

Walmart is a large retailer with many stores. This means that their customers are more likely to frequent the store than Target or other shops.

Walmart customers typically visit their store once every 21.6 day.

This purchase cycle is almost half that of the consumer purchase cycle at Target, which is 47.7 days. Walmart shoppers are more likely to shop for items on their next trip than customers at other retail outlets.

Walmart shoppers average to buy 11 items per visit and average spending $51 each.

Target spends less at Walmart than Walmart but Target has more items. Target customers purchase an average of 7.6 products per shopping trip.

The data proves Walmart is more affordable than other competitors.

Walmart Target Market In 2022 (Age, Gender, Salary + More)

Are You a Walmart Shopper Everyday?

Walmart, one of the most prominent retail outlets in the world welcomes shoppers from all walks every day.

  • Walmart is home to around 37 million customers each day.
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A 2019 Walmart report also shows that Walmart has 271,000,000 shoppers per week.

Knowing more about Walmart’s market you might also want to read the related posts: Best time to Shop at Walmart, 13 Reasons Walmart Is So Cheap, as well as the history and meaning of the Walmart logo.

  • Conclusion

Walmart strives to reach the largest possible customer base when it comes down to who they shop at.

Walmart has a wide range of products that are available to people from 18 to 65 years old. Walmart customers average 46 years old.

Walmart has a wide range of customers, from people with low incomes to those who earn $100,000.

Walmart’s affordable prices every day are appealing to budget-conscious shoppers.

Walmart: Who is the Target Audience?

Walmart tries hard to reach all age brackets of customers. But the retail giant focuses most its attention on Millennials. Is this possible? Walmart sells to Millennials, who are younger customers that may not be loyal to certain stores.

Walmart’s Demographic Profile:

A survey of customers found that Walmart had the highest level customer loyalty. Walmart’s average customer is a woman who is 59.5 years old, white, married, and earning $80,000 per year.Jan 17, 2022

How Do You Target Your Audience?

Target focuses their marketing strategies primarily on younger customers, specifically people between 18 and 44.

Which are Targets’ Main Customers?

Target’s average target customer is a woman of 39 years, white, married with a family income of $80,000. You can find more Insider stories here. Jan 24, 2022

.Walmart Target Market In 2022 (Age, Gender, Salary + More)

Ethan L is a 32-year-old man with a passion for science and technology. He grew up in a small town in the Midwest and always had a fascination with how things worked. He excelled in math and science in high school and went on to earn a degree in computer…

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